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Improve your Business’s Digital Presence with Business Gateway Midlothian’s Webinars

When you launch your business, promotion of your product or service is crucial to get your name out there and build your customer base. In a time of remote working, online networking and few face to face opportunities to meet potential customers, now is the time to brush up on your digital skills and ensure you’re portraying your business in the way you want to, to the people you want to sell to.

From 8th March – 14th March 2021 we have a host of DigitalBoost funded webinars planned to help you improve your business’s digital presence.

Getting Started with Google and SEO

Wednesday 10th March 2021, 10am – 12pm

Understanding how Search Engine Optimisation (SEO) can improve the opportunity for potential customers to find your business will help you drive enquiries and sales via your website. Google drives free traffic to your website if it’s correctly optimised and has the right content for your target audience.

Discover how to set up Google My Business and monitor your website to ensure you’re being found online in this interactive webinar.

Book your place on this always popular webinar today.

Instagram for Business

Wednesday 10th March 2021, 2pm – 4.30pm

Instagram is a fantastic way for customers to see your products and services before buying or to keep up to date with news, product launches or meet the person behind the brand. This visual social media platform also offers insight into your customers and followers with indepth analytics and paid advertising options.

Discover how it could help your business by securing your spot on this webinar today.

Get Real Results From Your Website

Thursday 11th March 2021, 6pm – 8.30pm

If you’re looking to drive more sales or enquiries from your website or know that you need to improve your content or give your website a little TLC, this webinar with guide you through what you need to do.

In a digital world, a website is a shopfront for your business. Make sure yours is up to date, engaging and useful to ensure that you convert visitors into customers!

Register for this free webinar now.

Web and Social Media Analytics

Friday 12th March 2021, 10am – 12.30pm

By the end of this webinar you’ll be comfortable reading, understanding and acting on analytics information for your website and social media channels. You’ll learn when you customers are online and where they are coming from allowing you to create a digital strategy with meaningful, targeted content to reach the right people.

Discover how understanding analytics can improve your business’s performance by booking a space on this informative webinar and improve your business’s digital presence today.

Paid for Advertising

Friday 12th March 2021, 2pm – 4.30pm

If you have a digital strategy but are ready to invest more in paid for advertising online, this webinar is a great stepping stone to setting up and running your own advertising campaigns. Determine where your money is best spent, what different social media platforms offer for advertisers and how you go about creating content for digital ads.

Sign up today and get your paid for advertising plan off to a successful start.

Upcoming Business Gateway Midlothian Webinars available to book now

Whatever you’re looking to learn, Business Gateway Midlothian have a vast range of free webinars running each week to help you and your business. Here’s what’s coming up in the next week:

Business Start-Up: Business Planning

Business Survival – Advice, tips and actions you can take right now

PR on a Shoestring Webinar

Amazon’s Culture of Innovation

Sales – How to find them, make them and keep them

Getting Started with Google and SEO

Instagram for Business – DigitalBoost Webinar

Writing a business plan – Why it’s essential for ALL businesses

Business Start-Up: Awareness – Webinar

Marketing on a Shoestring Webinar

Business Survival – Advice, tips and actions you can take right now

Get Real Results From Your Website – Webinar

Web and Social Media Analytics – DigitalBoost – Webinar

Bookkeeping & finance: The essentials for business

Paid for Advertising – DigitalBoost Webinar

Women in Business 2: Marketing Skills Webinar

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