Saltire Hospitality is looking for a talented Marketing Coordinator to lead and implement marketing strategies for our catering services, cafés, and exclusive venue partner. This multifaceted role will take charge of marketing planning and day-to-day content creation, social media management, and campaign execution to drive brand growth and customer engagement.
About the Perfect Candidate
The ideal candidate will have a passion for marketing and an understanding of the hospitality industry. You’ll be a creative and strategic thinker, confident in managing multiple projects with competing deadlines. You will excel in content creation, social media strategy, and paid advertising, and have a flair for engaging, persuasive copywriting. You’ll be highly organised, results-driven, and able to collaborate effectively with both internal teams and external partners.
Key Responsibilities:
Marketing Strategy & Planning: Develop and implement a year-round marketing strategy for Saltire Hospitality, our partnered venue, and our cafés, ensuring alignment with seasonal promotions and company goals.
Social Media Management: Oversee and manage social media channels for Saltire Hospitality, Saltire Weddings, cafés, and our partnered venue, creating engaging content and driving growth across platforms (Instagram, TikTok, Facebook, LinkedIn).
Paid Media Campaigns: Plan and execute paid social (Meta) and Google Ads campaigns to increase brand awareness and venue bookings.
Content Creation & Design: Develop compelling content for websites, social media, email newsletters, and print materials, ensuring consistency with the brand’s tone and messaging. Includes photography, videography, and editing.
SEO & Website Management: Ensure the website is regularly updated with fresh content and optimised for SEO to increase organic traffic.
Email Marketing: Create and distribute monthly newsletters, tracking engagement and refining strategies to improve open and click-through rates.
Brand & PR: Maintain brand consistency across all channels and utilise PR to enhance visibility and reputation.
Market Research & Reporting: Conduct competitive analysis, track key marketing metrics, and present regular performance reports to senior management.
Event Promotion: Manage marketing for events including promotions, content capture, and post-event engagement.
Experience & Skills:
Proven experience in marketing, with a strong focus on social media, content creation, and paid media.
Photography and videography skills.
Experience managing campaigns for venues or hospitality brands is a plus.
Excellent written and visual communication skills.
Strong organisational skills and ability to manage multiple projects simultaneously.
Proficiency in SEO, Google Ads, and social media analytics.
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