Karen Bennett Graphic Design, Finding the Soul of a Brand

Based in Midlothian, Karen Bennett Graphic Design is helping local businesses stand out with brand identities that speak to their values, personality, and purpose.

Karen has been running her business for two years, working closely with SMEs, sole traders, charities and community organisations across Midlothian and beyond. With a passion for helping others bring their vision to life, she specialises in creative brand strategies and visual identities that give businesses consistency, cohesion, and confidence.

Karen’s Business Journey

Karen’s journey into graphic design wasn’t a straight line, and that’s part of what makes her approach unique. With a background in economics, finance and marketing, Karen spent years working in busy corporate roles. A role as a social media manager for a baby brand reawakened her creativity, and she retrained in graphic design, launching a new career doing what she loves most.

Now, she brings that blend of strategic thinking and creative flair to every project. Whether you’re a small startup, a growing service provider, offer a physical product or are a local charity, Karen works one-to-one to uncover the heart of your brand and craft a compelling identity that reflects your vision and values.

Karen helps businesses build thoughtful, sustainable brands, with visual identities that speak to the target audience, including logo suites, brand colour palettes and typography to tone of voice and brand guidelines. Sustainability is a core value in her own business, and she’s passionate about working with others who care about people and the planet too.

Business Gateway Midlothian Support

Karen has worked with her Business Gateway Midlothian Adviser, Ali Wood, since she first set up Karen Bennett Graphic Design. From support with start-up requirements and access to tailored webinars and workshops, to advice and guidance on funding, procurement and attending Business Gateway Midlothian in person networking events and coffee mornings, Karen has been able to access a host of free support.

Karen said: ‘Starting a business is a daunting prospect but the support from Business Gateway Midlothian provided reassurance, a strong sounding board for ideas and a trustworthy adviser to help guide me through the process. I especially enjoy the regular Business Gateway Midlothian Coffee Mornings and have built a fantastic, growing network with local businesses on the back of them (including a network of fellow Northern Irish small business owners!). If you’re starting out, don’t forget to reach out to them to take advantage of this excellent, free resource.’

Looking to elevate your brand?

If you’re starting a business or thinking about a rebrand, Karen Bennett Graphic Design offers tailored brand packages to suit your needs. Whether you have a physical product to put on the shelves or a service that needs elevated, Karen can provide the expertise and knowledge to get your brand noticed.

Find out more about Karen and her work at kb-graphicdesign.com and follow her on Instagram for inspiration and behind-the-scenes peeks at her creative process.