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Marketing your Small Business – Business Gateway Midlothian webinars to support your business

Every idea and every business requires some level of marketing to build their customer base and reach the people they want to sell their product or service to. This builds awareness, creates interest in your offer, and encourages people to find out more. Essentially marketing is the engine that drives people to buy your product or service.

Marketing your small business doesn’t have to mean having a huge budget, marketing experts, shiny campaigns or polished adverts to reach your audience. By spending the time to understand your customers, their needs and wants, and, where to find them, you can create a targeted marketing plan from which you’ll see real results.

Marketing your Small Business

From 15th March – 21st March 2021 we have a host of marketing skills webinars planned to help you analyse and reach your target audiences in a cost effective way.

Marketing your business on a budget

When starting a business or becoming self-employed, budgets are key! You don’t want to spend lots of money on things that you can’t see a return on. In this webinar, we’ll show you how to reach the right audiences through opportunities that make transformational change with very little extra spend. Discover the power of digital marketing and gain an insight into your customers through social media channels.

Register for free to discover how to get your business name and brand out there on a tight budget.

Business Start-Up: Marketing – Webinar

If you’re just starting out on your business journey, this webinar will help you to understand the role of marketing in your new business. Discover how to identify your target customers, understand what your competitors offer (and what sets you apart!) and gain the skills needed to create an effective marketing plan to help you communicate what your business does, to the right people, at the right time, to encourage sales.

This webinar is available on the 16th March or on the 17th March.

PR on a Shoestring Webinar

Another great way to promote your business is through effective public relations. Not sure where to begin or how to do it without the help of an external agency? Join our PR on a shoestring webinar to learn how you can identify and create a news story about your business, get top tips on press release writing and find out how to engage with media to get your release placed.

Sign up now and discover how you can maximise your publicity with minimal spend.

Upcoming Business Gateway Midlothian Webinars available to book now

Business Gateway Midlothian have a range of fantastic free webinar for you to join each week. From the 15th – 21st March we have the following learning opportunities:

HR – The essentials for running a business

Tourism businesses – Enhancing your social media

Business Expenses – What Can I Claim?

Marketing your business on a budget

Tourism businesses – managing your online reputation and why it’s even more important now

Business Start-Up: Marketing – Webinar

Bookkeeping & finance: The essentials for business

PR on a Shoestring Webinar

Tourism businesses – use analytics to evaluate your digital platforms and get customers

Business Start-Up: Marketing –

How to Get Found Online – Search Engine Optimisation (SEO) – DigitalBoost

Developing Ideas to Start or Build Your Business

Starting a Business in Challenging Times

Starting a Consultancy

Digital Marketing Planning for Your Business – DigitalBoost

Facebook for Business – DigitalBoost

Restructuring your business for 2021

Women into Business 3: Business and Personal Planning

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