We aim to continue to build a successful business and a secure future for us all. To do this we need to set ourselves apart from the more throwaway, lesser-quality offers that now crowd our market. We need to continue to attract new, loyal customers across generations. Having lifelong customers is really important for keeping our business strong.
We already value the craft that goes into the menswear we sell and we work hard to make sure that our style and range are modern and relevant.
Our new name and brand build on these great qualities, allowing us to extend beyond kilt hire, to communicate more of our personality, the range we offer and the value of the service we provide.
The descriptor, Scottish Menswear, explains what we do and includes our core business of Kilt sales and hire, without excluding the rest of our range.
The name Eight Yards comes from the length of fabric traditionally needed to make a quality kilt. We’ve chosen this name because it gives a nod to the heritage we’re proud of and the craftsmanship we value. We are the same great team and the same great company. But this is a new era in our journey & this rebrand is a new telling of our traditional story.
We have created Eight Yards for men of all ages who appreciate quality, tradition and craft. Like us, our customers refuse to be stuck in the past. Instead, we choose to wear modern Scottish menswear with timeless, sartorial style.
Eight Yards have signed up to the Midlothian Business Green Pledge showing their support to operating in an environmentally friendly way.
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